Brand Editorial
Let’s report the news relevant to your potential customers.
Brand journalism or brand editorial means content produced using journalism skills—like interviewing and fact-checking—but the end client is a company, not a media outlet. This content feeds publications owned by the company, like a blog on its website or an annual report delivered to shareholders.
Since 2018, I’ve worked with brands to create stories centered around their industry, services, and products. I’ve written content for Rockefeller Center’s The Center Magazine, Cuisine Solutions’ Sous-Vide Magazine, and other brand publications.
Together, we can create brand editorial content for a variety of formats, such as:
Magazines, either printed or published via a digital PDF
Annual or impact reports (again, either printed or digital)
Blog sections of a brand website
Brand Editorial Services
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Content/Brand Strategy
Auditing existing content
Creating content pillars
Developing tone-of-voice guidelines
Creating a house style guide for grammar and commonly used terms
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Articles/Blog Posts/Case Studies
Pitching and writing long-form pieces
Editing provided articles for tone, clarity, length, and adherence to brand guidelines
Interviewing employees, customers, and other brand partners
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Branded Publications
Managing content calendar
Assigning/editing/publishing articles for blogs, magazines, annual/impact reports, and custom projects
Sous-Vide Magazine, published by Cuisine Solutions
I was the senior editor for Sous-Vide magazine, a newsstand magazine published by Cuisine Solutions. I wrote content for two issues of the print magazine as well as dozens of articles for the magazine’s website, covering topics from new cookbooks featuring sous-vide to how restaurants were using the technique in their kitchens.