Portrait of Sara Johnson sitting on a white couch

Photo by Cecile Storm

Washington, D.C. Content Marketing Consultant & Writer

After working full-time in journalism for seven years, I expanded into content marketing and branded editorial, writing short- and long-form content for businesses across social media, blogs, websites, and custom print publications.

Today, I partner with businesses across the United States on a variety of content marketing projects.

  • Journalism

    My work has appeared in Architect, The Christian Science Monitor, CityLab, DCist, San Francisco, and other publications.

    Read clips

  • Brand Editorial

    I work with companies to create reported content for blogs, magazines, annual reports, and more.

    Explore publication work

  • Organic Social Media

    I help brands create researched and factually accurate social content designed to educate their customers.

    Learn about my approach

  • Rebecca Resnik, Founder, Rebecca Resnik and Associates

    “My business engaged Sara to expand our visibility, having never done much with social media before. Sara proved both knowledgeable and creative. I greatly appreciated how she used data to optimize our outreach campaigns. I also appreciated how she strategically created marketing materials that matched our values, our brand, and even our aesthetic. I would highly recommend her to other business owners!”

  • Jerry Parks, Director of Publishing Operations, Homestyles Media, Inc.

    "We partnered with Sara on a 3-month contract to help strengthen our social media presence and increase audience engagement. Sara quickly evaluated our existing strategy, implemented improvements, and introduced new content ideas that helped boost reader interaction. While the partnership was short-term, Sara’s work moved us in the right direction and helped establish a path forward. I would recommend Sara to any organization looking to enhance its social media strategy and engagement efforts."

  • Bill Schwegler, President, Cultivar Foundation

    "We engaged with Sara at the start of our environmental habitat restoration non-profit company. Sara established a solid foundation for our brand identity and future social media and email marketing campaigns. Sara designed our logo and the logo for a coalition group with which we are partnered. She set up our email marketing and social media platforms, doing it all and making it look effortless.

    Direct engagement with the public at environmental events like Earth Day is critical to our success. With great effect, Sara has also created a series of banners, flyers, and stickers to support activities for kids, our special guests, and speakers at our booth that we use for community outreach and education about our various habitat restoration projects.

    And always, Sara is a pleasure to work with. Sara brings experience, great clarity, and thoughtful insights to all the projects she has completed for us. Sara delivers."

  • Carolyn Muraskin, Owner, DC Design Tours

    "I've had the pleasure of working with Sara for almost two years (and counting) in managing the marketing and social media for my architectural tour business in Washington DC. Sara is diligent, responsible, professional, and very well organized. She provides invaluable support in developing our marketing strategies, writing engaging content, and tracking our growth and progress."