Portrait of Sara Johnson sitting on a white couch

Photo by Cecile Storm

Washington, D.C. Content Marketing Consultant & Writer

After working full-time in journalism for seven years, I expanded into content marketing and branded editorial, writing short- and long-form content for businesses across social media, blogs, websites, and custom print publications.

Today, I partner with businesses across the United States on a variety of content marketing projects.

  • Journalism

    My work has appeared in Architect, The Christian Science Monitor, CityLab, DCist, San Francisco, and other publications.

    Read clips

  • Brand Editorial

    I work with companies to create reported content for blogs, magazines, annual reports, and more.

    Explore publication work

  • Organic Social Media

    I help brands create researched and factually accurate social content designed to educate their customers.

    Learn about my approach

Case Study: DC Design Tours

Photograph of a DC Design Tours group under a bridge in Rock Creek Park
Photograph of a DC Design Tours group near the U.S. Capitol Building

DC Design Tours is a Washington, DC-based tour company focused on sharing architectural history in the District. I worked with the company’s founder to grow the brand’s audience across social and email channels through on-the-ground content creation.

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